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Marketing Manager

Lokalita Bratislava
Nástup dohodou
Typ Plný úväzok,Samostatne zárobková činnosť
Mzda +2500 Eur

As a marketing manager, you will be responsible for co-creation and execution of marketing strategy.

Náplň práce

  • Work closely with the CMO to execute on end-to-end marketing strategy.
  • Collaborate with sales department and marketing professionals on future roadmap decisions and plans.
  • Develop value proposition and message that speaks to customer needs and the product positioning.

    Brand and marketing activities:
  • Review market research to understand needs and integrate them into our marketing strategies.
  • Support the Sales and Customer Service team to impact acquisition, retention, and expansion opportunities to both new and existing customer base.
  • Review current marketing campaigns for weaknesses and develop solutions within budget constraints
  • Provide hands-on support for key marketing opportunities.

    Digital Performance:
  • Analyze website B2C click-to-purchase conversion rates and the effectiveness of promotions and different traffic sources to determine what drives sales
  • Track customer journey and optimize the customer experience
  • Create and drive a complex B2B strategy across various channels
  • Analyze and propose new strategies for B2B lead generation and nurturing
  • Lead and develop affiliate marketing strategy in close cooperation with sales department
  • Manage SEO strategy - website monitoring, prioritization of current SEO tasks, website content optimization and cooperation with SEO specialists (internal and external)

    Marketing management (anticipation):
  • Own, lead and optimize marketing activities, track progress, and coordinate the team in order to achieve marketing KPI´s
  • Cooperate closely with agencies to be able to manage ads, performance, website changes and reporting consistency
  • Identify potential new markets and create a plan to enter the market
  • Brainstorm and develop fresh ideas with management team

Požiadavky zamestnania

  • 3+ years of experience in Marketing, Product Marketing, or related marketing or sales function, such as Head of Marketing Team, Demand Marketing Manager or B2B marketer
  • Experience with designing and executing effective marketing and sales strategies.
  • Passion for making analytics-based decisions.
  • Experience with leading and growing a team
  • Excellent communication skills, both verbal and written.
  • A desire to learn and ask questions.
  • Passion for cars is welcome, but even more so a passion to build yourself.

    Google Analytics - Skillful
    Hotjar - Basic
    HubSpot - Basic
    Google Ads - Basic
    Google Search Console - Basic
    Google Trends - Basic
    MS Bing - Basic

O klientovi

Founded in Slovakia in 2008, the company developed a custom e-commerce solution for all European countries. Client serves the customers with the certificates of over 70 OEM manufacturers of passenger cars, light commercial vehicles and motorcycles.

Matej Kováč
Matej Kováč
Životopis

EuroView s.r.o

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