Marketing Manager

Lokalita Bratislava
Nástup dohodou
Typ Plný úväzok,Samostatne zárobková činnosť
Mzda +2500 Eur

As a marketing manager, you will be responsible for co-creation and execution of marketing strategy.

Náplň práce

  • Work closely with the CMO to execute on end-to-end marketing strategy.
  • Collaborate with sales department and marketing professionals on future roadmap decisions and plans.
  • Develop value proposition and message that speaks to customer needs and the product positioning.

    Brand and marketing activities:
  • Review market research to understand needs and integrate them into our marketing strategies.
  • Support the Sales and Customer Service team to impact acquisition, retention, and expansion opportunities to both new and existing customer base.
  • Review current marketing campaigns for weaknesses and develop solutions within budget constraints
  • Provide hands-on support for key marketing opportunities.

    Digital Performance:
  • Analyze website B2C click-to-purchase conversion rates and the effectiveness of promotions and different traffic sources to determine what drives sales
  • Track customer journey and optimize the customer experience
  • Create and drive a complex B2B strategy across various channels
  • Analyze and propose new strategies for B2B lead generation and nurturing
  • Lead and develop affiliate marketing strategy in close cooperation with sales department
  • Manage SEO strategy - website monitoring, prioritization of current SEO tasks, website content optimization and cooperation with SEO specialists (internal and external)

    Marketing management (anticipation):
  • Own, lead and optimize marketing activities, track progress, and coordinate the team in order to achieve marketing KPI´s
  • Cooperate closely with agencies to be able to manage ads, performance, website changes and reporting consistency
  • Identify potential new markets and create a plan to enter the market
  • Brainstorm and develop fresh ideas with management team

Požiadavky zamestnania

  • 3+ years of experience in Marketing, Product Marketing, or related marketing or sales function, such as Head of Marketing Team, Demand Marketing Manager or B2B marketer
  • Experience with designing and executing effective marketing and sales strategies.
  • Passion for making analytics-based decisions.
  • Experience with leading and growing a team
  • Excellent communication skills, both verbal and written.
  • A desire to learn and ask questions.
  • Passion for cars is welcome, but even more so a passion to build yourself.

    Google Analytics - Skillful
    Hotjar - Basic
    HubSpot - Basic
    Google Ads - Basic
    Google Search Console - Basic
    Google Trends - Basic
    MS Bing - Basic

O klientovi

Founded in Slovakia in 2008, the company developed a custom e-commerce solution for all European countries. Client serves the customers with the certificates of over 70 OEM manufacturers of passenger cars, light commercial vehicles and motorcycles.

Matej Kováč
Matej Kováč
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